Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.

Scope of Work

Core Responsibilities

Lead Generation

• Plan and run Facebook / Instagram lead campaigns
• Generate consistent monthly enquiry volume
• Improve lead quality, not just quantity

Cost Control

• Reduce CPL
• Improve ROAS / CAC efficiency
• Manage and optimise ad budgets daily

Campaign Execution

• Launch new campaigns, creatives, offers, landing pages
• A/B test audiences, hooks, creatives, copy

Reporting

• Daily / weekly reporting:
  • Leads
  • CPL
  • Spend
  • Conversion rate
  • Show-up rate
  • Sales ROI

Funnel Improvement

• Work with sales team to improve lead follow-...