Role Summary

Own and scale PRISM+’s performance marketing engine across Meta, Google, and emerging channels. You are the growth operator responsible for profitable revenue at scale, balancing spend efficiency, creative velocity, and commercial outcomes.

You will manage a multi‑million dollar annual budget, drive incrementality and build a system that sustains PRISM+’s next phase of growth across categories (TVs, appliances, smart home).

1. Revenue & Efficiency

• Own topline revenue contribution from paid channels
• Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen)
• Optimize toward MER, contribution margin, and incrementality (not platform‑reported ROAS)
• Continuously refine spend vs diminishing returns curves

2. Campaign & Channel Execution

• Architect and run full‑funnel campaigns:
  • Prospecting (broad, Advantage+/PMAX)
  • Retargeting (hig...