This is a remote position. We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies. Key Responsibilities Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives. Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output. Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices. Manage and mentor a team of media buyers, creative specialists, and CRO exper...