Drive impactful paid media strategies at CoLab, an innovative B2B SaaS leader. Focus on optimizing LinkedIn campaigns and exploring new channels to enhance revenue growth.
As the Performance Marketing Manager, you will lead CoLab’s paid media program, primarily utilizing LinkedIn but expanding into innovative channels. With over four years of experience in paid media for B2B SaaS, your role will focus on optimizing campaigns, translating data into actionable insights, and collaborating with creative teams for compelling ad formats.
Key Responsibilities:
• Own the performance of the paid media program primarily on LinkedIn
• Optimize targeting, messaging, and budget allocations for growth
• Create compelling briefs and campaign concepts with Brand Design
• Analyze performance data across platforms and CRM for insights
• Experiment with new channels to reach expanded audiences
Requirements:
• 4+ years in B2B SaaS paid media performance
• Deep expertise in Li...