Position Overview
- Work with Account & Strategy teams to develop strategic channel/media solutions
- Utilise media research tools and resources to aid in campaign development
- Finalise and present recommendations internally and to clients
- Manage cross-departmental issues regarding any aspect of campaign execution
- Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
- Develop, manage and train Assistant/ JR Planners
- Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
- Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Lead role in tra...