Position Overview
About the Role
We are looking for a results-driven Performance Marketing Expert to join our growing team. The ideal candidate will have a strong background in paid advertising, lead generation, and digital marketing strategy, with a proven ability to drive measurable business growth.
Key Responsibilities
- Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram).
- Develop and implement lead generation strategies to maximize ROI.
- Monitor campaign performance, analyze data, and provide actionable insights.
- Utilize AI-powered content generation tools to enhance ad creatives and marketing efficiency.
- Conduct audience research, A/B testing, and funnel optimization.
- Collaborate with creative and sales teams to improve campaign effectiveness.
- Track KPIs and prepare regular performance reports.
Requirements