Role Description We're hiring a Performance Marketer at Natura X, Kozhikode office. ₹30,000 – ₹60,000/month. On-site. Full-time. (Our office is located at KINFRA, Kozhikode.) If you live and breathe CPL, this one's for you. Natura X is a doctor-led Ayurvedic skincare brand built for people living with chronic skin conditions — psoriasis, eczema, dermatitis. We're scaling fast, and we need someone to own the paid acquisition engine. What you'll own: → ₹40,000 in daily ad spend — managed, optimised, and accountable to you → Meta Ads (Facebook & Instagram) as your primary platform, Google Ads supporting the broader funnel → Lead volume and CPL — not just reported, but actively driven down → Creative evaluation — reading what the data says about an ad and feeding that back to our Creative Director so every iteration performs better than the last → Daily creative reporting — tracking spikes, drops, and fatigue before they compound → Cross-functional coordination across creative, production,...