Pipeline: Own the full-funnel marketing performance end to end: understand how every stage impacts the buying journey, tracking key funnel metrics, identify bottlenecks, and guide the team on what to fix and why, driving measurable contribution to pipeline.
Reporting: Track and report on overarching digital pipeline, conversion rates, performance, and ROI of a multi-million NOK budget to marketing leadership
Paid media: Implement and optimize global paid media ads across search, display and other digital formats in Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and AdRoll.
Tracking: Maintain and optimize tracking infrastructure, including Google Analytics, Google Tag Manager, HubSpot, and other pixels in close collaboration with Marketing Operations. Protect ad spend through spam-blocking measures via Lunio.
Experimentation: Run and suggest A/B tests across ad cre...