Develop & Execute Performance Marketing Strategies: Lead paid digital campaigns (PPC, SEM, social ads, email) to drive measurable results (ROI, CPA, CPL).
Campaign Management & Optimization: Oversee all aspects of campaign planning, execution, and optimization across various channels to maximize performance.
Budget & Resource Management: Manage the performance marketing budget, ensuring efficient allocation of spend across channels and campaigns.
Brand Strategy Development: Define and execute long-term brand positioning strategies to build awareness, loyalty, and brand equity.
Brand Identity & Consistency: Ensure brand guidelines are adhered to and maintain consistent messaging an...