Develop, plan, and manage our ongoing Google Ads including Search, Display, Performance MAX, and Shopping campaigns.
Responsible for managing budget spending and increasing sales while maintaining a healthy ROAS ratio
Responsible for monitoring KPIs and building weekly reports via Google Analytics, Shopify analytics, etc..
Liaise with internal creative/marketing team and external agencies to improve keywords research, targeting, spend distribution, keyword building, creative ads development etc.
Manage high-volume marketing budget and campaigns across all digital channels to ensure efficient customer acquisition cost (CAC) and conversions
Consistently identify new channels to continue to meet or exceed established critical metrics
Monitor and review performance for full-funnel marketing campaigns and formulate improvement strategy