Develop & execute paid advertising campaigns on all Hollywoodbets social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, YouTube & Snapchat.
Monitor & optimize campaigns to improve performance & achieve KPIs, such as but not limited to -ROAS, CPC, CTR, & CPAs.
Regular A/B testing & reporting on findings.
Conduct audience research & segmentation to target the right audience with the right message – including audience creation e.g. custom & lookalikes.
Initiate required audience tracking for all ad accounts when necessary.
Create effective digital funnels that acquire, remarket & retain customers.
Create & manage ad creatives, including copy, images, videos, & landing pages.
Collaborate with internal teams, such as product & design, to ensure alignment & consistency in messaging.
Work closely with the Social Media Manager to ensure alignment of strategie...