Description
Paid Social Specialist

Onsite | Austin, TX | 3 Month Contract


We are partnering with a local marketing agency to hire a Paid Social Specialist. This individual will partner closely with creative counterparts to execute and optimize campaigns that drive measurable revenue outcomes. This role is ideal for a data-driven marketer who enjoys technical execution, campaign optimization, and performance analysis. You will own the end-to-end paid social infrastructure, ensuring campaigns are efficiently targeted, properly tracked, and optimized for return on investment.


Responsibilities:

+ Manage setup, execution, and optimization of paid social campaigns across primary and emerging platforms (Meta, TikTok)

+ Continuously refine bidding strategies, budget allocation, and audience targeting to achieve performance goals

+ Optimize campaigns against key metrics such as ROAS and cost efficiency

+ Monitor key ...