Executing lead generating paid media strategies and campaigns across digital ad platforms such as LinkedIn Ads, Google Ads, Meta Ads, Reddit Ads, and other relevant advertising channels
Trafficking advertising campaigns into digital platforms, including ad creative, keywords, URL UTMs, audience building, and more.
Ensuring that advertising messages align with client or company objectives
Measuring and executing A/B split testing for ad creative, copy, landing pages, etc to ensure optimal campaign performance.
Running incrementality tests, lift studies, or geo‑experiments
Working with conversion tracking setups (Google Tag Manager, pixels, offline conversions)
Optimizing and auditing campaigns under supervision of senior Paid Media team members
Monitoring the performance of online advertising campaigns and reporti...