Paid Media Executive - Andheri, Mumbai

Rs. 30,000 per month

About the Role

A hands-on paid media role managing Google Ads and Meta Ads campaigns for real estate clients, with a core focus on lead generation, cost efficiency, and lead quality.

Responsibilities

- Build, manage, and optimise Google Ads (Search, PMax, Display) and Meta Ads (Lead Gen, Retargeting, Traffic) campaigns end-to-end.
- Monitor and improve key metrics daily — CPL, CTR, conversion rate, and lead quality.
- Manage audience strategies including custom, lookalike, and retargeting segments tailored to HNI buyers.
- Run A/B tests on creatives, copy, and audiences to drive continuous improvement.
- Set up and maintain conversion tracking via Meta Pixel, GTM, and GA4.
- Deliver clear weekly and monthly performance reports with actionable insights.
- Brief and review creatives, ensuring luxury brand standards are maintained across all ads.

Requirements...