Role Overview We are seeking a results-driven Manager – Paid Media & Demand Generation to lead and scale performance marketing initiatives across B2B and B2C segments. The role requires end-to-end ownership of the demand generation funnel—from campaign strategy and execution to driving Marketing Qualified Leads (MQLs) and converting them into Sales Qualified Leads (SQLs). The ideal candidate should combine strong platform expertise with a data-first mindset and a working knowledge of AI-driven marketing approaches. Key Responsibilities 1. Paid Media Strategy & Execution Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta, and other relevant channels Manage budgets, bidding strategies, and performance optimization to maximize ROI Drive campaign performance across metrics like CPL, CPA, ROAS, and pipeline contribution 2. Demand Generation & Funnel Ownership Own the complete demand generation funnel from awareness to conversion (MQL → SQL) ...