Drive CRM engagement as the Owned Media Lead at H&M in Toronto. You will enhance personalized customer journeys using email, push notifications, SMS, and WhatsApp through effective communication strategies.
Based in the Toronto Support Office, this role reports to the Marketing Manager. A successful candidate will plan and optimize communication across various CRM channels while leveraging data to enhance conversions and membership growth. Collaboration is key to aligning owned media with broader marketing efforts.
Key Responsibilities:
• Plan and optimize CRM communications across all channels
• Utilize marketing automation for automated customer journeys
• Oversee global email and push activities alignment
• Use customer data for personalized content delivery
• Support SEO actions for commercial teams
Requirements:
• Degree in Marketing, Communications, or related field
• Knowledge of digital channel management
• Strong analytical and reporting skills...