Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
Formulate operation strategies (user engagement, social media advertising, etc.). Track content...