Overview
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Senior Media Planner with experience in media planning, specialized in audiovisual and offline environments, with a strong focus on TV. Currently managing end-to-end planning, negotiation, and execution of campaigns for leading national and international advertisers. Brings a strategic mindset, strong analytical capabilities, and a deep understanding of the media.
Responsibilities
Lead the planning and execution of offline media campaigns, with a strong focus on television, ensuring alignment with client objectives and KPIs.
Develop a global vision across all media channels, consolidating campaign activity and performance analysis.
Manage negotiation and buying strategies, optimizing media investments and ensuring efficiency.
Coordinate with internal teams, media partners, and agencies to ensure smooth campa...