Flexible Work, Better Balance
Bihr is the leading European distributor of rider gear and spare parts, accessories and tyres for motorcycles, quads/ATV and scooters.
Founded in 1975, the company is present in over 15 countries. Our portfolio comprises about 350 brands and more than 200.000 items distributed through a network of 15.150 dealers.
This is made possible by 750 employees, 1.200 at peak seasons, including 100 in-house sales representatives and more than 60 customer service representatives.
From the outset, the strength and foundation of this exceptional success have been based on comprehensive services and first-class logistics. With a total storage area of more than 54.500 m2 spread over 7 warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours.
In 2022 Bihr was acquired by Arrowhead.
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