Position Overview
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- Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media
- Establish and execute a digital marketing strategy to distribute content
- Work with and manage a team of writers, marketers, and other stakeholders to maintain company's digital presence
- Maintain consistent brand messaging across all social channels
- Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
- Create and maintain an editorial calendar to deliver targeted content
- Create and manage content for company’s social media, emails, and other forms of digital communication
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Collaborate with the marketing team to brain...