Collaborate with key brand stakeholders and cross-functional teams to understand business objectives, campaign measurability, and develop and execute analytic plans to measure performance and inform data-driven strategies that enhance the omnichannel experience.
Provide actionable insights through on‑going reporting and ad hoc analyses of all omnichannel engagements and digital tactics, including personal and non‑personal promotions.
Support development and implementation of machine learning algorithms to drive personalized recommendations and targeted marketing campaigns across channels based on individual preferences and behaviors.
Conduct in‑depth analysis of various data sources (promotional and non‑promotional data) and develop predictive models to forecast HCP preferences, behavior, and overall omnichannel engagement.
Analyze marketing performance using statistical and/or machine learning techniques to...