Job Description
Insight Global's top pharmaceutical client is seeking a Omnichannel Lead to join their Omnichannel Strategy & Execution division. The consultant will assist with strategy and implementation/execution of brand campaigns. The lead will be aligned to one/colleciton of brands and be their point on delivering on their Omnichannel vision by collaborating with cross-functional teams across the Brands, Digital, Agencies, and Advanced Analytics. This consultant will be responsible for working across functions and brands to drive campaign execution through internal capabilities like Salesforce Marketing Cloud (SFMC) and corresponding digital channels in the connected customer journey. This person must have strong knowledge of email marketing/email channel, how it connects to other marketing channels, and understanding of the technologies behind integrating these channels. This role will be key in partnering with Brand and IT teams to develop taxonomy/tagging across digital/per...