Drive the development and executing of omni campaigns and tactical initiatives across all marketing functions, throughout and across the BP according to the specific and identified needs of the BU
Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities
Identify opportunities to enhance and build stronger brand equity for all brands represented and make suitable recommendations to the Division Marketing manager
Map competitors‘ activities vis a vis communication, pricing, packaging, and planning in relation to allocated Al Tayer brand strategy
Develop and execute BTL ,POS and marketing collateral in line with marketing objectives and ensure quality production of the same
Work with CRM team to build relevant initiatives and analytics to support...