Position Overview
Job Description
Major AccountabilitiesHCPs reach & Customer Segmentation
Maximize HCPs reach by identifying affiliates with mass HCPs affiliation. Stakeholder mapping for these affiliates with the intent to initiate collaborative programs focused on certain disease areas.Collect digital consent for the new targeted HCPs.Conduct digital affinity segmentation of HCPs and engagement preferences.Disease strategy & patient journey
Has a deep understanding in the respective disease area strategy. Maintain and enhance knowledge of disease areas, products, product strategy, positioning, key messages, programs, company developments, customers, and competitors.In depth understanding of patient journey pains and gains. Be able to design and optimize customer journeys using data insights.Strong ability to design and orchestrate a full omnichannel engagement experience.Omn...