Strategic Leadership for Omni-Channel and Shopper Program Development
Lead the development of comprehensive omni-channel strategies that align with overall business objectives and drive brand and customer growth.
Collaborate with cross-functional teams to ensure cohesive and integrated marketing plans that resonate with shoppers at every touchpoint.
Utilize advanced shopper insights to inform and shape tactical strategies, ensuring they are data-driven and tailored to meet the evolving needs of the shopper.
Lead development of impactful merchandising programs that enhance brand presence and influence shopper behaviour at the point of sale.
Collaborate cross-functionally to support the launch of innovation, ensuring new products are successfully introduced with compelling in-store and digital activation plans.