The Media & CRM Analyst will be responsible for managing paid media campaigns, CRM strategies, and brand communication initiatives across digital and offline platforms. This role will work closely with media and creative agencies, dealers, and internal teams to ensure consistent messaging, strong brand visibility, and effective customer engagement. The position also focuses on managing customer journeys, lead generation, and performance optimization to strengthen relationships with current and potential customers.

Key Responsibilities

• Plan, create, and execute CRM strategies including email marketing, SMS, WhatsApp, and marketing automation aligned with the customer lifecycle and sales funnel.
• Manage and segment customer databases to develop personalized communication journeys that increase engagement, retention, and conversion.
• Plan, execute, and monitor paid media campaigns across digital and offline channels (Meta, Google, programmat...