This role blends **strategic planning**, **data-driven optimization**, and **hands-on execution**, working closely with country teams to manage platform ads, run A/B tests, and improve conversion and order efficiency## **Key Responsibilities**### **Performance Marketing & Platform Optimization*** Lead and optimize ads **primarily on food delivery platforms** across APAC (GrabAds, Foodpanda Ads, ShopeeFood Ads, Gojek Ads).* Plan and execute O2O advertising strategies across delivery platforms, Meta, Google, and other paid channels.* Drive ROAS-focused budget allocation by market, platform, store, and campaign type.* Monitor platform ad performance, ensuring strong cost efficiency (CPC, CPA, ROAS).### **Daily Monitoring & Performance Management*** Track daily/weekly performance across food delivery platforms, identifying underperforming stores or campaigns.* Troubleshoot platform ads issues such as tracking, attribution, store mapping, targeting, and creative alignment.* Tracking of ADS ...