About Us:

What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2 C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a New Product Development Executive to lead product innovation, manage vendor partnerships, and drive the successful launch of new products from concept to market.

Roles & Responsibilities:

• Drive the end-to-end New Product Development (NPD) process, from ideation and product briefing to manufacturing, approval, and market launch.

• Conduct market research and analyze customer insights to identify product opportunities, fill market gaps, and support business growth.

• Coordinate with internal teams and external stakeholders to ensure timely execution of product development timelines.

• Manage vendor relatio...