Role purpose

The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The role is accountable for delivering qualified meetings and building early‑stage relationships with target organisations and individuals, using buyer‑led, issue‑based approaches and solution‑oriented positioning, aligned to our sales methodology.

The role also takes sales‑qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow‑up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement. The role uses available tools and...