Achieve established annual revenue targets and profit margin objectives for the business.
Establish and optimize the sales channel—directly or through Regional Sales Managers and Business Development Managers—to align with strategic growth priorities.
Lead, develop, and manage sales staff, representatives, and channel partners to ensure deep understanding of product lines, processes, market opportunities, support resources, and go‑to‑market strategies.
Develop and execute annual sales plans and forecasts, ensuring performance meets or exceeds Annual Operating Plan (AOP) targets.
Drive business growth initiatives in collaboration with Regional Sales Managers, representatives, and channel partners, ensuring clear communication and alignment on strategic priorities.
Oversee and support sales programs and marketing initiatives to maximize market impact and revenue generation.