Description

Develop, test, and implement multi-channel mobile offer campaigns in alignment with brand strategies. · Support marketing campaigns through development of digital communication channels. · Collaborate with Trade Marketing team to facilitate regular updates to retailer participation in mobile offers. · Advise in cross-team meetings on integration of mobile offers setup within larger marketing initiatives. · Aid in reporting performance analytics to leadership, offering solutions for process improvement. · Lead daily stand-up meeting on mobile offer validation, reporting action and outcomes to leadership. • Lead business-side of mobile web and mobile app development with a focus on business execution to drive high levels of engagement and help build the roadmap for the mobile development team. • Collaborate with IT and other key stakeholders to develop and execute outstanding mobile strategies and programs for each brand in the portfolio. • Help facilitate the executi...