Overview
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The Strategic Marketing Lead will drive the expansion of PEP into Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) segments. This role is responsible for defining and executing a strategic marketing vision that aligns with global brand architecture while adapting to local market dynamics. The position will play a pivotal role in shaping consumer engagement, brand scalability, and innovation across diverse culinary occasions.

Responsibilities

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• Define and lead the strategic marketing vision for PEP’s expansion into RTE-RTC and AFH spaces, ensuring alignment with global brand architecture and local market dynamics.
  
• Develop and implement a consumer and brand architecture that enables scalable brand extensions across diverse culinary occasions.<...