Key Responsibilities:

1.⁠ ⁠Develop and execute performance marketing strategies for D2C and lead generation brands across multiple digital platforms.

2.⁠ ⁠Independently manage and optimise paid advertising campaigns on Meta Ads, Google Ads, YouTube, LinkedIn, Snapchat, and other relevant advertising platforms.

3.⁠ ⁠Plan and execute campaigns focused on:

•⁠ ⁠Website purchases and revenue generation

•⁠ ⁠Lead generation

•⁠ ⁠Traffic and awareness

•⁠ ⁠Conversion optimization

•⁠ ⁠Engagement

•⁠ ⁠Remarketing and retention campaigns

4.⁠ ⁠Scale D2C campaigns while maintaining target ROAS, CAC, CPL, CPA, and overall profitability.

5.⁠ ⁠Analyze customer journeys, sales funnels, and campaign performance data to improve conversions and customer acquisition.

6.⁠ ⁠Create and optimize audience targeting strategies, including lookalike audiences, retargeting audiences, interest-based targeting, and f...