Shape customer relationships through strategic lifecycle marketing at Mejuri in Toronto. Develop impactful segmentation strategies that foster customer loyalty and sales growth.
As the Lifecycle Marketing Manager, you will be instrumental in Mejuri's customer engagement efforts. You will oversee a talented team while architecting strategies that ensure personalized communication at every touchpoint. Your role focuses on merging creativity with analytics to deliver commercial results.
Key Responsibilities:
• Direct end-to-end lifecycle marketing efforts, including digital channels
• Establish and refine segmentation strategies for tailored messaging
• Mentor a team of lifecycle marketers, setting standards for excellence
• Collaborate with Brand and Digital teams for cohesive communications
• Analyze and report on campaign effectiveness and customer behavior
Requirements:
• At least 6 years in lifecycle, CRM, or retention marketing
• Minimum of 2 years in a...