**Overview**

IQVIA provides scientific services spanning clinical trials, real world evidence, and consulting in all areas of the product lifecycle. The Patient Centered Solutions (PCS) Strategic & Scientific Research (SSR) team leads the industry in generating data to ensure that the patient voice is incorporated into the development and commercialization of biologics, pharmaceuticals, and non-drug interventions. We focus on understanding and meeting the needs of our clients (mostly pharmaceutical and biotech companies) through the application of broad consulting expertise and technical scientific knowledge to design scientifically rigorous research. This research is broad and includes qualitative (e.g., interviews, focus groups), quantitative (e.g., clinical outcome assessments [COAs], patient-reported outcomes [PROs], patient preference), and passive approaches (e.g., digital health technology tools) to understand patient, caregiver, and healthcare professional experiences ...