Overview

Leverage the TCP (media & digital) strateges for the market/brands/category - and develop activation plans to deliver along brand objectives. To make that happen, he/she will need to define, influence, align and coordinate plans together with his/her TCP/Media Manager, whilst driving synergy and efficiency against the overall TCP/Media capability agenda.

Responsibilities

• Contribute to develop multi-year TCP marketing strategy, considering must win territories and key initiatives for long term success, working closely with broader marketing teams
• Identify competitive environment, partners, opportunity areas, etc… and together with TCP managers, propose the activation plans and KPIs
• Teach and support mkt teams to have a one vision approach (TCP) and create one common language to develop successful plans (focus in business objective when talk with business teams)
• Brief and plan (With Media Partners) TCP campaig...