Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview:
The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations.
This role ensures that all placements are cost-effective, measurable, and culturally targeted.
Key Responsibilities:
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, fr...