Overall Objective



The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.



Responsibilities


+ Perform online and traditional media planning for clients and prepare plans and presentations

+ Pre campaign research and audience measurement reports

+ Create and send out RFP’s to Publishers

+ Organize and negotiate proposed elements from publishers

+ Gather and prepare all insertion orders for client campaigns

+ Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives

+ Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA,...