Position Overview
RESPONSIBILITIES
- Support the development and execution of integrated media plans across platforms such as Meta, TikTok, Google, YouTube, and e-commerce channels.
- Conduct audience research and analyze market trends to inform media recommendations.
- Assist in campaign setup, monitoring, and optimization to ensure efficient budget use and maximum ROI.
- Track campaign performance and prepare regular reports with insights and improvement recommendations.
- Coordinate with creatives, accounts, and strategy teams to ensure timely delivery of campaign materials.
- Maintain accuracy in campaign documentation, schedules, and budget tracking sheets.
- Stay updated on platform changes, new ad features, and best practices in digital media buying.
- Participate in training sessions and mentorship activities to build skills in media planning and analytics.
WORK EXPERIENCE