**Job Overview:**

Transform Paid, Earned, Owned, and Shared media data into cohesive data stories that form actionable insights with the goal of improving media efficiency and business outcomes. As one of the first operators on a stood-up measurement team, you will run the machine day-to-day: build performance reports, diagnose trends, and recommend optimizations across channels and audiences while executing KDP’s three pillars of measurement (Closed‑Loop Attribution, Causal Media Lift, ROMI/MMM) and maintaining a single source of truth with standardized KPIs.

Key Responsibilities:

1) Performance Reporting

+ Develop clear, concise campaign performance reports summarizing KPIs such as ROAS, attributed sales, brand attention, and engagement.

+ Include diagnostics like spend pacing, frequency, and audience performance to inform decision-making.

2) Optimization Support

+ Identify underperforming segments and recommend budget re...