Media Manager – South Cone (Argentina & Chile)

Location: Buenos Aires, Argentina.

Responsibilities

• Implement the added values assigned to key brand market combinations from the Digital Negotiations with key vendors such as Google and Facebook.
• Drive and implement the test & learn agenda accordingly to the Media objectives set at the beginning of each year, aligned to General vision and Latam’s MKT Director business objectives.
• Iterate and learn from those hypothesis and tests.
• Co‑Lead with Latam Media Manager and head the Connections Planning process for key brand market combinations.
• Implement full funnel audience strategy and update, optimize, and capture learnings across LATAM.
• Co‑Lead with local marketing teams and local pLeon monthly media flows update Spike Media innovation in their assigned brands, making sure we are taking full advantage of the vendors possibilities and the brand’s needs (sponsorship...