**DESCRIPTION**
**RESPONSIBILITIES**
+ Manage daily performance across channels including, but not limited to: SEM, programmatic, display remarketing, paid social media, affiliate and retail media platforms to deliver on campaign goals and KPIs aligned to business outcomes (e.g., ROAS, sales, NTB).
+ Support leadership by proposing and managing performance improvements that drive incremental revenue and retail performance across both open web and retail media ecosystems.
+ Utilize analytical ability to evaluate end-to-end customer experience across retailer touchpoints and digital shelf environments, identifying optimization opportunities.
+ Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-goal.
+ Identify areas of saturation and points of diminishing returns within audiences and platforms and recommend solutions to maximize return on ad spend.
+ Work with the Measurement team to continually improve the media measureme...