The MAM is the central contact person responsible for managing and driving all media related aspects of the brands in his/her portfolio, including having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, as well as ensuring the effective implementation and buying of all campaigns.

Job Description:

Key responsibilities:

Build and maintain strong relationships with his/her respective brand client teams.

Have a deep understanding of ABInBev’s business and each brand within his/her portfolio.

Manage the overall day-to-day media activity of the brands in his/her portfolio.

Based on client briefs, compile high quality, innovative media strategies (traditional + digital).

Encourage collaboration with relevant Dentsu partner agencies, eg. Dentsu Creative.

Manage output across all Dentsu partner agencies and integrate seamlessly.

Allocate realistic budgets to campaigns / m...