Become the Marketing Technology Coordinator at Maximizer in Vancouver, where you will merge tech and marketing strategies. Focus on CRM management, marketing automation, and performance analytics.
In this role, reporting to the VP of Marketing, you will manage critical marketing systems and ensure seamless integration between marketing and sales. Ideal candidates have a passion for harnessing technology to enhance marketing effectiveness and are driven by data accuracy and efficiency in workflows. This role requires collaboration across various teams to power campaigns.
Key Responsibilities:
• Own the CRM systems, ensuring data accuracy and hygiene
• Build lead routing and lifecycle scoring models
• Manage email marketing workflows and automation
• Conduct A/B testing for landing pages and campaigns
• Design AI workflows to boost operational efficiency
Requirements:
• Familiarity with CRM systems, especially HubSpot and Maximizer
• Experience in managing e...