Join Manulife as a MarTech Implementation Consultant in Toronto to shape the future of digital analytics implementations. This hybrid role emphasizes collaboration and technical expertise.
The successful candidate will spearhead the integration of Adobe Marketing technology across Manulife's businesses. You will work with various teams to create tagging strategies and monitor analytics performance, ensuring robust data governance across platforms.
Key Responsibilities:
• Oversee implementation of digital analytics tools and technology
• Collaborate with marketing and IT for tagging consistency
• Drive efficiency in analytics processes across departments
• Maintain data layer specifications and tagging standards
• Validate and optimize analytics implementations for accuracy
Requirements:
• Bachelor’s degree in a relevant field
• 5+ years in tagging and analytics implementations
• Experience with Adobe Launch and tag management systems
• Proficient in ...