Step into the role of Vice President, Marketing Strategy Lead to develop and manage marketing initiatives and branding efforts to achieve short- and long-term B2B goals for our Chase Auto Private Label Captive Finance Business relationships.
As a Marketing Strategy Vice President in Auto, you will have B2B and digital marketing expertise to be able to develop impactful marketing plans to support the business with regards to marketing/communicating new products or capabilities, development and management of sales enablement materials, supporting dealer events and managing branding, value propositions and marketing campaigns. You will develop Marketing materials for both the end clients (dealerships) and the different Private Label sales teams (~60 dealer relationship managers nationwide). You will work closely with marketing colleagues to execute against the strategies you develop. You will also partner with Analytics to measure the impact of your marketing efforts. Many of the marke...