Marketing Strategist (Virtual, Part-Time)

Responsibilities

• Develop and plan overall marketing strategies based on client goals and business objectives
• Plan, set up, and manage Meta Ads (Facebook & Instagram) campaigns independently
• Conduct SEO, keyword research, and SEM planning
• Analyse campaign performance, data, and insights to optimise results and ROI
• Work closely with the sales and creative teams to align strategy, messaging, and execution
• Provide strategic direction for digital marketing, social media, and brand positioning
• Prepare reports, recommendations, and optimisation plans

Requirements

• Proven experience running paid ads on Meta platforms
• Strong understanding of SEO, SEM, and keyword strategy
• Analytical mindset with the ability to turn data into actionable insights
• Able to work independently and communicate strategies clearly i...