Marketing Specialist – Air Products

At Air Products, our purpose is to bring people together to reimagine what’s possible, collaborate and innovate solutions to the world’s most significant energy and environmental sustainability challenges.

Purpose

The Marketing Specialist executes tactical and strategic marketing initiatives to drive lead generation, enhance brand awareness, and support market expansion. The primary objective is to achieve company growth and profitability targets. This role requires effective collaboration with internal teams and external stakeholders to ensure successful marketing execution across multiple channels and regions.

Principal Accountabilities

• Tactical Marketing
  • Generate leads using diverse channels, including external project databases (e.g., BCI) and Google Ads.
  • Qualify and nurture leads, coordinating closely with the commercial team.
  • Maintain and monitor the competitor...