**Title:** Marketing Specialist
**Location:** United States-Michigan-Cadillac
**Job Number:** 18435

**SUMMARY:** Performs a variety of administrative and technical assignments related to the marketing of the Companys products and services by performing the following duties personally or with other support staff.

**ESSENTIAL DUTIES AND RESPONSIBILITIES:**

+ Participates in the development and implementation of the marketing strategy and plan for the business.
+ Conducts market research, performs competitive analysis, maintains competitive matrix, monitors trends and provides input to market analyses.
+ Prepares reports and metrics based upon sales and marketing activities and goals.
+ Participates in the formulation, coordination and implementation of demand creation, with other sales and marketing team members.
+ Researches advertising opportunities within trade publications and web portals.
+ Develops advertising plan for execution o...