Position Overview
Job Description
Develop, oversee, and continuously refine customer segmentation frameworks and modelsAnalyze customer data to identify meaningful segments based on behavior, demographics, and needsLead data collection, analysis, and interpretation effortsGenerate actionable segment insights for marketing campaigns, product development, and customer engagement initiativesCollaborate with marketing, sales, and product teams to craft tailored strategies for each segmentManage segmentation team and coordinate cross-functional effortsMonitor market and customer trends to update segmentation strategies accordinglyRecruiter
Buranan Suwanpreecha (บูรนันท์ สุวรรณปรีชา)